Despite having delay problems, Apple still manages to release its new flagship to the market just in time. Now, the iPhone 12 has become the world’s top 5G smartphone in 2020. Read on to know why the iPhone 12 sale can climb up to the top in such a short time.
iPhone 12 is the Best Selling 5G Smartphone of 2020
According to Counterpoint Research reports, two out of four models in the iPhone 12 lineup were at the top of the best 5G smartphone models’ sale market share in October 2020.
As you can see, the base iPhone 12 model took the lead with a global 5G smartphone market share of 16%. Next, the iPhone 12 Pro was in second place with an 8% market share. And, this is followed by the Samsung Galaxy Note 20 Ultra 5G, which is the top-selling 5G phone in September. Together, these iPhone 12 models captured almost one-fourth of total 5G smartphone sales in October. And, it doesn’t stop there!
The iPhone 12 even entered the top 10 best selling list of 5G smartphones in 2020. Well, this was a significant achievement because the device was only available for two weeks due to inventory and stock issues. In fact, these two weeks of sales allowed the iPhone 12 to become the seventh-bestselling 5G phone sold between January and October in 2020.
Why is the iPhone 12 lineup so Successful?
There are many reasons behind this remarkable increase in the iPhone 12 sale. For example, it is believed that there was significant pent-up demand for a 5G upgrade within the iOS user base.
On top of that, this increase is also due to strong carrier promotions in the US, which accounted for over one-third of iPhone 12 and 12 Pro sales. When compared to other 5G devices, the iPhone 12 generally has a wider market coverage with availability in over 140 countries.
5G is the Key
With 5G, the iPhone 12 series witnessed a strong demand in the China market. According to CEO Tim Cook, despite the ongoing impacts of COVID-19, the early response to all of Apple’s new products, led by the 5G iPhone line-up, has been tremendously positive.
Some current data suggests that 24% of all the phones sold in October were 5G phones. And, with the success of the iPhone 12, the penetration of mmWave-support smartphones was up by 7%. Hopefully, this gives the industry the boost to make 5G go more mainstream. Experts expect the iPhone 12 series demand to remain strong through the fourth quarter of 2020, particularly during the holiday season.
Additionally, sales of the iPhone 12 and iPhone 12 Pro have more than doubled the penetration of mmWave-capable smartphones from 5% in September to 12% in October. And, some speculate that it may facilitate Apple’s future push into other sectors such as augmented reality or virtual reality.
Besides, the iPhone 12’s popularity is also good news for 5G because it can tackle the mmWave spectrum. The only problem is that mmWave infrastructure is limited meaning there are very few areas where one can access it. The iPhone 12 is not the only mmWave-enabled phone on the market, but it also has the ability to unlock the “true potential of 5G”!
With the mmWave network and devices in place, it would lay a solid foundation for Apple to leverage the power of mmWave in segments like AR/VR. We believe this will also maintain the iPhone 12 sale momentum until early 2021.